Enterprise UX 2025
A day to remember!
On Friday, 21 November 2025, in the old factory hall of the Prodent Factory in Amersfoort, members from the national and international Enterprise UX community came together for something special. This year, the conference was bigger and more vibrant than ever: in total, the day drew no fewer than 325 participants. It wasn’t just any gathering but a celebration of what enterprise UX can mean when designers, researchers, and product people truly focus on the colleague as the user.
What made this edition a success
A rich and diverse program
With nearly 30 talks spread across four tracks, the day offered a mix of inspiring keynotes, hands-on workshops, and real-world case studies from actual organizations. From AI-driven interfaces to accessibility, from design processes to change management:the variety was remarkable.
Real stories from the field
Speakers came from organizations in media, healthcare, government, and the financial sector — guiding us through the challenges of big-enterprise software: legacy systems, complexity, many stakeholders, diverse users. It became clear that enterprise UX isn’t a theoretical luxury, but an absolute necessity.
New energy and confidence in the value of UX
For many attendees, the conference confirmed that the work they do truly matters. That enterprise UX designers aren’t just “moving pixels” but that their work contributes to productivity, fewer errors, user satisfaction, and organizational efficiency. There is progress and it was felt.
A community with shared experiences
During breaks and the closing reception, the sense of recognition was strong. “So I’m not the only one struggling with this,” people said. "This created space to share experiences, from frustrations about unclear processes and resistance within organizations, to small successes: clearer dashboards, faster workflows, or applications that finally feel like a “good colleague.”
What we take with us for the future
Enterprise UX is more than a field: it’s a mindset. You need the courage to look at what organizations truly need, understand their context, respect legacy systems, and at the same time strive for improvement.
Both the user and the organization deserve attention. You’re not designing for an anonymous crowd, but for people with roles, responsibilities, and expectations. At the same time, you must account for organizational complexity: multiple systems, stakeholders, legacy.
Making your impact measurable helps. KPIs related to efficiency, error rates, time savings, or user satisfaction help ensure that enterprise UX is taken seriously within organizations.
Community remains essential. The social moments, informal conversations, and shared challenges offer insights you won’t find in books.
