Ethics by Design: Practical Tools for AI Initiatives in Enterprise UX

At a time when AI is becoming deeply embedded in enterprise applications, UX designers face fundamentally new ethical challenges. This masterclass provides practical tools to integrate ethics into your AI design process from the start. 

The Urgency of Ethical AI Design

From discriminatory algorithms to AI chatbots providing harmful advice - recent examples underscore the need for a proactive ethical approach. As UX designers, we have a crucial role in shaping AI systems that are not only functional but also fair, transparent, and human-centered.

What You'll Learn:

Ethical Foundations

• Six ethical approaches (utilitarianism, deontology, virtue ethics, care ethics, consequentialism, justice theory) applied to AI

• Systematic analysis of ethical dilemmas

• The distinction between ethics, morality, and legislation

AI-Specific Challenges

• Unique risks: hallucinations, bias, autonomy, power centralization

• The three-layer bias model and concrete intervention strategies

• Balancing innovation with responsibility

Practical Frameworks

• The Guidance Ethics Approach: a three-phase methodology for ethical AI implementation

• Integration into existing design thinking processes

• Directly applicable tools like Ethics Canvas and Shape of AI patterns

Interactive Format

The session combines theoretical insights with hands-on exercises. In small groups, you'll work on a realistic case - an AI chatbot for youth care - integrating ethical considerations step by step. Through discussion and peer learning, you'll develop skills to facilitate ethical dialogues within your organization.

Target Audience

• UX designers working on AI-driven products

• Product owners and managers of AI initiatives

• Service designers integrating AI into customer journeys

• Anyone involved in enterprise AI development

Prior AI knowledge is useful but not required.

Key Takeaways

After this session, you will be able to:

• Systematically identify and analyze ethical risks

• Apply concrete frameworks in your design process

• Facilitate ethical dialogues with stakeholders

• Move from abstract principles to concrete design decisions

This masterclass is a practical toolkit for designers who want to make a difference. Because if we as designers don't do it, who will?