Speakers 2025
Welcome to the speakers page of the 2025 edition! Here you’ll find an overview of all the inspiring experts who took the stage this year. From visionaries to hands-on professionals: they shared insights, trends, and valuable experience with our audience.
For some speakers, their presentation is available. This allows you to revisit the key takeaways or share them with colleagues. Enjoy the inspiration!
Keynote speakers
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Bram Wessel
De-risk AI with IA foundations
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Josh Clark & Veronika Kindred
Sentient design: AI and radically adaptive interfaces
Design at scale: systems, ops & collaboration
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Eeuwe Krikke & Iwan Rutjes
UX & IA: Evolving Ons Suite to a domain-based model
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Daan Leeuw
The PepsiCo design system: one Kitchen, many flavors
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Koen Peters
Verhogen van UX maturity als externe consultant
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Roman Schöneboom
Thriving in DesignOps when no one notices
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Twan van Beusekom
Designing with a global mindset
Inclusive, accessible & responsible design
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Chris Meeuwsen
Designing legislation: How policy can benefit from the design thinking process
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Sarah Räkers & Amy Goris
Inclusive design
The evolving role of designers
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Iwan Cuijpers
Reframing our lane
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Roxanne Allard
Navigating complexity: Inside the challenges of Enterprise UX teams
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Cas Cloots
Death of the product designer
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Caya Kempe
Love Actually: The complex relationship between agency & in-house teams
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Matthijs Schonewille
The Design Spurt - even faster than a sprint!
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Jeffrey van den Dungen Bille
Let’s Talk Business: The Art of Getting Buy-In
Data, decision-making & dash- board design
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Sam Vonk
How UX can help data projects succeed
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Eelco de Vaal
UX at LVNL as the foundation for more efficient aviation.
Trust, ethics & human-centered AI
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Bram Wessel
De-risk AI with information architecture foundations - Keynote
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Kars Alfrink
Reclaiming Autonomy: designing AI-enhanced work tools that empower users
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Anneke Nipius & Yolanda Gené Proctor
The great recalibration: when GenAI shifts users' mental models overnight
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Bram Wessel
Practical strategies for reducing AI Risk - Masterclass
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Thomas Pleeging
Growing more fruits and vegetables by giving growers AI superpowers
Enterprise UX in action: cases & impact
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Michael Dufranne
Can UX save the planet ?
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Lennart Stoelwinder
How do you gain more control over the roadmap
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Eva Dijkhuis & William van der Moolen
First-aid in healthcare: more than band-aid solutions
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Remco Homberg & Erny Boots
When volunteers are your workforce
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Jelmer Kok & Sander Viegers
Enterprise UX at Rabobank: Accelerating design maturity in tech teams
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Michel de Bruijn & Hans Nieuwenburg
How UX design contributes to satisfied waterway users and Rijkswaterstaat employees
Energize & inspire
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Josh Clark & Veronika Kindred
Sentient Design: AI and radically adaptive interfaces - Keynote
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Thorbjørn Lynggaard Sørensen
Level up your enterprise designs, with a game design lesson
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Josh Clark & Veronika Kindred
Sentient Design: From user intent to real-time UI - Masterclass
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Leona van der Linden
The booster
