The PepsiCo Design System: One Kitchen, Many Flavors.

At PepsiCo, our Design System is not just a toolkit, it is the backbone of every digital experience, powering both enterprise (B2B) and consumer-facing (B2C) applications. Instead of managing separate systems, we unified our approach, creating a single scalable Design System that balances efficiency, consistency, and flexibility.

This unified system adapts to the unique needs of each product and brand. Enterprise tools retain their clarity and functionality while consumer experiences stay vibrant and on brand through flexible theming.

Operating at a global scale adds complexity, from multiple languages to diverse cultural expectations. Our system rises to the challenge, delivering seamless experiences worldwide. 

One system, many faces, built to scale and designed to adapt with purpose, shining when it’s needed most.