Eva Dijkhuis & William van der Moolen
Product designer & content architect en product manager at Zorgdomein
Lightning talk - Dutch
First-aid in healthcare: more than band-aid solutions
The Dutch healthcare system is stuck: general practitioners are torn between their roles as coach and gatekeeper for specialist care. Meanwhile demand for complex care is rising while the number of active professionals is declining.
The result: increasing work pressure, fragmented solutions, and wasted time for everyone.
Eva and William show how smart design principles can break this deadlock.
No more quick-fixes to deflect workload or opt for band-aid solutions but design for true collaboration.
Less work pressure and more time for patients as a recipe for motivated healthcare professionals.
About
William is a senior product owner with a can‑do attitude and a designer’s touch.
Across tech, food, publishing and financial services, he has consistently put customer and employee experience first.
As personal care-giver he experienced that many healthcare organisations still struggle to deliver truly usable digital experiences?
After winning Dutch Hacking Health twice, he decided to drive change from within and joined ZorgDomein.
His belief is simple: to help organisations think outside‑in, you sometimes have to start inside‑out.
At ZorgDomein, William works with the development teams behind the matching platform that helps GPs and patients quickly find the right diagnostics and therapies for their needs.
Eva Dijkhuis
Eva is an experienced designer who has evolved from product design to an expert in customer experience and product discovery. She believes in creating truly useful and impactful digital solutions by putting the customer at the center of her work.
With a broad background in designing both large-scale consumer applications and complex B2B custom solutions, she has developed a unique perspective on simplifying systems. Her approach is to leverage data and smart technology to collaborate with multidisciplinary teams on solutions for complex problems.
Close collaboration with clients and users is indispensable, both within the organization and directly with the customers themselves.
At ZorgDomein, Eva is working to transform healthcare from the inside out. She focuses on improving the findability of suitable care options and enabling better alignment between different groups of healthcare professionals, all to make room for human-centered care