How UX can help data projects succeed

Many data projects fail, not only because of bad data, but because users can’t or won’t use the solution. It's not only about poor usability, often they fail due to unclear goals. Lack of alignment with real workflows leads to low adoption and wasted investment. At Bright Cape, we believe that you should not start from the data itself, but from the impact that you want to make. We apply UX methods to data strategy and solution design to ensure relevance, usability, and impact. In this session, we’ll share our approach to embedding UX methods into data projects, from discovery to delivery, so organizations can unlock real value and become more data-driven.