Lennart Stoelwinder

UX Designer at DPG Media

Talk - Dutch

How do you gain more control over the roadmap?

As a UX Designer or Product Owner, discover how to prioritise improving existing systems instead of always focusing on new features. Learn to leverage user research to surface new projects and highlight genuine user needs. Find out how tracking "UX Depth" can inform short-term decisions, and develop strategies to gain more control over which projects on the roadmap truly support your shared vision. By the end of the session, you'll be equipped to advocate for and defend the enhancement of current systems within your team or organisation.

About

Lennart Stoelwinder is a UX Designer at DPG Media with over three years of experience making editorial systems better for users like journalists, editors, and art directors. He supports 48 newsrooms — including de Volkskrant, Algemeen Dagblad, and De Morgen — each with their own needs and a mix of print and digital publications.