Jelmer Kok & Sander Viegers
Design lead developer experience & head of design at Rabobank
Talk - English
Enterprise UX at Rabobank: Accelerating Design Maturity in Tech Teams
Employees expect the same thing as customers: well-designed experiences. This certainly also holds true for developers and other IT heroes. In a complex environment such as banking, the usability of (internal) tools and processes massively impacts productivity, quality and work happiness. At Rabobank, our design department has embarked on a journey to create and enhance tools for our tech teams, focusing on improving their daily workflows. This presentation will delve into our learnings of integrating and positioning design practices into departments that are new to design, showcasing our approach to handling the challenges we face with case studies and lessons learnt. Attendees will learn strategies for gaining trust with stakeholders, delivering measurable results, and applying these insights when facing similar challenges.
About
As the Head of Design at Rabobank, Sander leads the multidisciplinary design organization of 99 designers and researchers in creating comprehensive and delightful digital experiences for customers and employees. With prior experience leading design teams at Microsoft and Amazon, Sander has a proven track record of successful design leadership. He holds a master’s degree in industrial design engineering from Delft University of Technology and has been named inventor on multiple patents.
Jelmer Kok
Jelmer is a senior service designer and interim design lead of the Rabobank’s internal agency team that runs strategic design projects for various employee facing domains within the bank. With a master’s degree in strategic product design and several design related position within agencies, Royal Schiphol Group and CoolBlue he brings extensive practical experience with driving human centered innovation.