Aras Bilgen

UX Consultant

Presentation - English

FOMO at Scale: Coping with hysteria packaged as inevitable innovation

Design is about ambiguity. We designers navigate it every day, and we know how to manage the anxiety that comes with it. However, our anxiety levels are set to turbo because of the AI hysteria.

In this talk, I will unpack the dynamics of self-doubt in digital design and talk about how the AI discourse manufactures fear of missing out through new means. I will discuss what we can do at a personal, team, and community level to push back for healthier outcomes.

With examples, I will share ways to:

  • De-slop UX work through design principles

  • Influence management decisions about AI

  • Use our privilege to protect our community

About Aras

Aras Bilgen helps teams use pragmatic, humble design approaches for product development. He led the experience design and front-end development at Garanti BBVA, managed digital product teams at Lolaflora and Monitise, and worked as a UX planner at Intel. The products he worked on have more than 160 million users worldwide. He currently teaches research methods at Kadir Has University in Istanbul. He is the author of Product Research Rules, a book about research in product teams. His computer science background helps him see through the AI hype. He is an avid cook and drives his colleagues nuts by winning all food-related trivia games.

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