Manjari Sahu &
Emin Sinani
Design Leads @ Rabobank
Presentation - English
Turning Employee Experience Strategy into Action
Enterprise organisations often prioritise business strategy and technical efficiency while overlooking the user experience that should drive it. In this session, we share a real-world story from a large-scale transformation programme where we reframed a high-level strategic concept into a user centric vision.
Through research with clients and employees, we uncovered systemic friction including fragmented tools, complex workflows, and high cognitive load that prevented consistent delivery of great experiences. We translated these insights into a clear user experience vision supported by user mindsets, design principles and enablers. More importantly, we demonstrate how we moved beyond strategy and made the vision tangible, supporting decision-making, building advocacy for our users, and creating a foundation for implementation.
Key takeaways:
How to build an experience vision that drives business outcomes
How to align stakeholders around a shared future state
Techniques for making strategy tangible and actionable
Lessons learned from shaping a vision across a complex ecosystem
About Manjari
Manjari Sahu is a Lead Designer Engineering Experience at Rabobank, where she focuses on improving how employees work across complex enterprise ecosystems. With 12+ years of experience across consultancy & in-house strategic service design, her work focuses on building customer centric visions and transforming them into tangible solutions for business success.
About Emin
Emin Sinani is a Design Lead for Business Lending at Rabobank, focusing on shaping intuitive and impactful experiences across complex lending journeys for clients and employees. With 15+ years of experience in product design and experience strategy, he specializes in translating business challenges into innovative user-centered solutions, driving transformation through design leadership, strategic vision, and cross-functional collaboration.