Paul Versteeg
Head of Design Strategy, Founder of fresk.digital
Presentation - English
Designing for Chaos: UX for Dirty Hands and Ladders
Enterprise software assumes a quiet desk, but frontline professionals work in chaos; mechanics on ladders, farmers in the field, caregivers amid blaring alarms. With a severe shortage of skilled technical staff, every minute lost to bad software is a minute stolen from essential work.
Fresk.digital draws from years of experience in understanding business and workflows inagriculture, safety, and eldercare fed by deep knowledge through research, shadowing, interviews and validation. This talk gives a nudge into moving designers from "desk-first" assumptions to "environment-first" realities, with a practical three-pillar framework for tools that make the hard work for professionals better, faster, and more enjoyable.
You'll learn to:
Design for harsh, unpredictable conditions (Operational Robustness)
Strip screens to the unmistakable next action (Actionable Clarity)
Build confidence with smart defaults and instant recovery (Systematic Trust)
Treat physical context as the deciding factor in enterprise UX
For all levels of UX/UI designers.
About Paul
Paul Versteeg is Head of Design Strategy and co-founder of fresk.digital, with over 15 years' experience across mobility, travel, e-commerce, finance, and B2B, in Europe, the Middle East, and Asia. His work centres on making interfaces smart and flexible enough to extend each user's personal context, with ongoing research into dynamic design and AI. In recent years he has focused on software for frontline professionals, drawing on deep fieldwork with clients such as Hertek Safety, FrieslandCampina and NOC*NSF. A frequent keynote speaker and guest lecturer, he aims for the sweet spot between the visionary and the pragmatic.